ABOUT US

AWE Hub was conceived to promote amazing thinking and mindset in sport and business and create the champions of tomorrow.

With our background in sport, we are passionate about helping people reach their potential. AWE was born from a frustration that this does not always happen and the athlete doesn’t always have a stable enough platform to reach their goals and dreams and have a great career, both in sport and after.

We also knew that all the characteristics, drive and mindset that sportspeople have are perfect for all other walks of life, so AWE Hub was born.

We know that our great blend of experience, passion and care for our clients make AWE Hub more like a family and we are excited to build that family. We hope this is the perfect fit for you and look forward to help you build the life of your dreams.

Meet The Team

Ann Bach (MSc)

Ann has worked in sport her whole career. She has an MSc in Sport Psychology and has worked with British and World Champions over the last 20 years. She has also worked behind the scenes at the Commonwealth and European Games and World Athletics Competitions, so she understands what it takes to help a sports person achieve their best. Her experience in running businesses, teaching at all educational levels and playing sport up to a high level allow Ann to support our AWE athletes and business people to achieve their dreams.

Christa Atwood - CFO

Christa Atwood has been in business for the last 30 years, working in corporate and running her own businesses.  She has a flair as an avid entrepreneur with her background in Marketing and Finance, Christa is always looking for ways to help others achieve their goals. Arranging investor finance for businesses and individuals for marketable products and services as well as her other business skills, makes her invaluable in numerous areas of AWE Hub.

Christa will be working alongside Ann to ensure the success of our next Olympic and World Champions. 

Join Our Team

We already have a team of top-level associates and are happy to welcome more team players. Whether you are involved in sport science, other aspects of sport or the wider business world, we would love to speak with you if our ethos fits with yours.

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